Posts Tagged ‘ publicity ’

Publishing Profile: Caroline Sun, Publicity Director at HarperCollins Children’s Books

Publishing Profile: Caroline Sun, Publicity Director at HarperCollins Children’s Books
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A publicity director at HarperCollins Children’s Books with over a decade of experience in the publishing industry, Caroline Sun has seen her share of highs and lows, new initiatives and impactful children’s books. Today she shares a few memorable lessons from her career with us at YPG, as well as some of the changes...
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YPG June BBL: Books from Beyond: Literary Estates and Posthumous Publishing

YPG June BBL: Books from Beyond: Literary Estates and Posthumous Publishing
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Authors and publishers often develop close relationships as they work together to create, edit, promote, and sell a book. But how does that  dynamic change when the author is, in fact, dead? In this BBL, we’ll talk about how publishers maintain the literary legacies of authors who are no longer living. You’ll hear from...
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Dear YPG #3: Quote Seeker and Pondering Publicity

Dear YPG #3: Quote Seeker and Pondering Publicity

Welcome to the third edition of Dear YPG! In this segment, we address the arduous process of gathering blurbs for your books, as well as the way publicists decide who to solicit for print, TV, and other reviews.
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