In a follow-up to her in-depth piece on licensed publishing, YPGer Kjersti Egerdahl delves into the world of transmedia, a trend that is quickly making an extended world of the book--video games, comics, and films--an awesome and interactive necessity.
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On Wednesday, September 19, 2012, a group of 30 ever-curious members of YPG gathered at Random House for a BBL on Licensed Publishing. Our panelists' answers were informative and eye-opening!
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Ever wonder how franchises like Star Wars, Transformers, or Smallville get taken from screen to page? You might be surprised how much work it takes--read on for this YPG member's insights into the little-known world of licensed publishing!
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