Author Archive

Transmedia and Publishing

Transmedia and Publishing

In a follow-up to her in-depth piece on licensed publishing, YPGer Kjersti Egerdahl delves into the world of transmedia, a trend that is quickly making an extended world of the book--video games, comics, and films--an awesome and interactive necessity.
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Four Keys to Success in Licensed Publishing

Four Keys to Success in Licensed Publishing

Ever wonder how franchises like Star Wars, Transformers, or Smallville get taken from screen to page? You might be surprised how much work it takes--read on for this YPG member's insights into the little-known world of licensed publishing!
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