YPG DISCOUNT: Designing Books for Tomorrow’s Readers Conference

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On Thursday, March 26th, Publishing Perspectives will be hosting a half-day conference called “Designing Books for Tomorrow’s Readers: How Millennials Consume Content” that is geared toward helping publishers understand this next generation of readers.  Because of common misconceptions about the reading habits of 18-34 years olds—they prefer to play video games or they only read digitally—publishers are making poor decisions and investing in the wrong technology, marketing tools, and even types of writing.

What the conference would like to do is dispel these myths and share research from Publishing Technology to show that this audience is engaged with great storytelling, they read more in print than digitally, and they are much more likely to buy books than we previously assumed.  Throughout the conference, there will be panels that provide new tactics, new tools, and new technology to better help publishers reach this next generation of readers.  For more information on the conference, see the program here.

Publishing Perspectives is offering YPG members an opportunity to get deeply discounted tickets to the conference ($50, as opposed to the normal $99). Please use the discount code: ypg_millennial_2015 or sign up via THIS LINK. We understand that it is during a week-day, but we hope that some of you are able to join.

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