YPG August BBL: A Crash Course in Crash Publishing

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kindlestockphotoTraditional book publishing. It’s tried and true, which means that there’s all the time in the world to get a book ready for its perfect launch into the world, right? WRONG. As media consumers are becoming more and more accustomed to “binge-ing” on their favorite things (a la Netflix), publishing is picking up the pace! Series, movie tie-ins, or just trying to reach a market at its prime… No matter the catalyst, cutting a pub schedule is bound to affect everyone involved. Is it worth it in the end?

Our panelists run the gauntlet from Publicist to Executive Editors, on projects including Dutton’s Archetype/Prototype semi-simultaneous release schedule, celebrity book crashes, movie tie-ins requiring rapidly changing pub dates and more. They can give you a taste of the future of publishing all while giving tips and tricks that have made their crashes a little bit less chaotic.

This BBL will be on Wednesday, August 27th at Penguin (375 Hudson Street, Room 5172) from 12:30-1:30pm. RSVP HERE.

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