Gettin’ Digi With It: Social Media Marketing Panel
Authors and publishers are taking to platforms like Facebook, Twitter, Instagram, and Buzzfeed to connect with readers in new and fascinating ways. Understanding trends and opportunities in social media can help propel a book into consumer awareness or even build a brand for an author/company. The goal of this panel is to empower you to think critically about using social media for promoting authors, books, and more. We’ve invited three marketers from different houses/companies who specialize in social and digital marketing to give us tips, tricks, and a sneak peek into the future of social media marketing:
· Emily Hughes, Digital Marketing Associate at Random House
· Lee Anna Woodcock, Senior Online Marketing Coordinator at Simon and Schuster
· Caitlin Sweeny, Digital Marketing Manager at Macmillan
· Moderated by: Carly Hoogendyk, Junior Copywriter, Penguin Group USA
Join us on Wednesday, June 25th from 6:30-7:30pm at Penguin (375 Hudson Street, Room 5172). RSVP HERE! To attend and submit questions to the panelists.
#ypgdigital
