YPG Launches YPG Digital
As publishing grows more digitally and web-focused, we at YPG believe it’s our mission to equip our members with the skills and knowledge to be frontrunners in this industry. We know that executives value employees who can do their regular jobs but who also have a unique grasp of emerging market opportunities and innovative ways to reach consumers. With that in mind, we are launching YPG Digital: a series of programs geared toward social media, the web, e-books, and many other rapidly changing sectors of the business. In the coming months, please stay tuned to these newsletters where we’ll announce YPG Digital events and talk more about how you can get involved. As YPG’s member base, all of you are the future of publishing, and YPG Digital is our way of making that future even brighter.
Look forward to these sessions!
- BISAC Coding and You: Angela Bole, Executive Deputy Director of the Book Industry Study Group (BISG) teaches how to use BISAC codes strategically to improve your books’ online rankings.
- Twitter for Dummies: Worried because you’re the last one to join Twitter? It’s never too late. Join us for a how-to demonstration on this wildly popular social media site.
- What Social Media Can Do for You: Experts weigh in on sites like Goodreads, Tumblr, & Riffle and how to use them to market books.
- You Are a Marketer, Too!: No matter what department you work in, you can help sell your company’s books—here’s how.
- Stop, Drop, and Write: Learn more about composing effective metadata and web copy to make your books stand out in a crowded market.
- 1 App, 2 App, Red App, Blue App: Join a panel on choosing between apps and advanced e-books, and how to make apps that sell more books.
If you are interested in signing up to learn more about our Digital programming—or if you have ideas on sessions that you’d like us to offer—please sign up HERE. Contact YPG Chair Sara Sargent at sara.sargent@harpercollins.com with any questions.
