YPG’s June BBL rescheduled–date TBD
The June Brown Bag Lunch, The Magic and Mystery of Market Research, has been postponed. Stay tuned for the new date and location. See below for more details on the speakers and to sign up if you haven’t already.
Whether you work in editorial, marketing, sales, or another aspect of publishing, there is research that can inform and support your decisions as you learn to acquire, market, and sell titles more effectively. Join fellow YPG members to hear James Howitt, Director of Publishing Solutions for Bowker’s PubTrack™, discuss how to use consumer data in book publishing. This luncheon seminar will help you understand the who, what, where, why and how about book consumers:
• Learn who today’s book consumer is
• Understand what motivates book purchases
• Discover how people become aware of books
• Recognize where people shop for books
• Identify trends in book consumer behavior
The presentation (based on the recent white paper Bowker’s PubTrack™ Consumer: Emerging Best Practices for Book Publishers) will look at the typical mystery reader and take YPGers through an analysis of how to use market research to look at where consumers buy, the types of books they buy in specified retail channels, frequency of shopping and spending and also how consumers learn about new titles. As an added bonus, James will provide a complimentary copy of last year’s Demographics & Buying Behaviors US Book Consumer Annual Review to everyone attending.
To register, fill out the sign-up form below. We look forward to seeing you there!
