Posts Tagged ‘ Marketing ’

YPG June BBL: Books from Beyond: Literary Estates and Posthumous Publishing

YPG June BBL: Books from Beyond: Literary Estates and Posthumous Publishing
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Authors and publishers often develop close relationships as they work together to create, edit, promote, and sell a book. But how does that  dynamic change when the author is, in fact, dead? In this BBL, we’ll talk about how publishers maintain the literary legacies of authors who are no longer living. You’ll hear from...
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Gettin’ Digi With It: Social Media Marketing Panel

Gettin’ Digi With It: Social Media Marketing Panel

Authors and publishers are taking to platforms like Facebook, Twitter, Instagram, and Buzzfeed to connect with readers in new and fascinating ways. Understanding trends and opportunities in social media can help propel a book into consumer awareness or even build a brand for an author/company. Join us on Wednesday, June 25th from 6:30-7:30pm at...
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Dear YPG #1: Mired in Marketing and Trying to Trend

Dear YPG #1: Mired in Marketing and Trying to Trend

Welcome to the first installment of our monthly Dear YPG series! In this column, we tackle the nuances of trade marketing and our favorite resources for industry trends.
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Publishing Profiles: Brandy Dawson, VP, Director of Marketing for the Humanities & Social Sciences at Pearson

Publishing Profiles: Brandy Dawson, VP, Director of Marketing for the Humanities & Social Sciences at Pearson

Recently YPG sat down with Brandy Dawson, Vice President and Director of Marketing at Pearson, to chat about her career path as a senior executive in the publishing industry and get an insider’s perspective on Pearson. Read on for her valuable words of wisdom!
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Cooking Up the Books

Cooking Up the Books
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On Tuesday, February 23, the Young to Publishing Group hosted “Cooking Up the Books,” a brown bag lunch discussion on the editing and marketing of cookbooks with Pamela Cannon, Editor-at-Large of Ballantine Books and Pamela Cortland, Assistant Marketing Manager at Knopf. The dynamic duo discussed everything from what factors are considered during the cookbook...
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